Prime Hydration landed on New Zealand shelves at a premium, but now supermarkets are selling it for a dollar a bottle. What on earth happened?
Another enjoyable read, Chris. Fascinating story. I've never heard of the drink, nor the 2 who founded it. No surprise really - I'm not a consumer of these types of things, and I abhor the cult of celebrity where vacuity trumps acuity every time.
Another enjoyable read, Chris. Fascinating story. I've never heard of the drink, nor the 2 who founded it. No surprise really - I'm not a consumer of these types of things, and I abhor the cult of celebrity where vacuity trumps acuity every time.